Saturday 28 January 2012

Ancillary Task - Digipak & Poster research


This is the promotional music video for Enter Shikari's new album 'A Flash Of Colour'. Below, I have also pictures the the CD packaging with all images inside the pack being shown (front back inside sleeve etc) as well as their most recent tour poster with support band (who I am producing this for) Young Guns. I have looked at how all of these three element of their promotional package have interlinked with one another. The packaging of the CD case has a triangle theme throughout where the shape is seen in different locations; some abstract, others real such as a forest. The video is similar to this as the triangle appears numerous times, also abstract and in real situation (on screen in the news desk scene). The packaging has elements of continuity across a number of pages, as seen on image two of the inside sleeve where the triangle is in a field and the front and back cover. This CD pack doesn't contain any lyrics on the inside sleeve but just a variety of images.
The poster, however, doesn't make similar links. Instead it uses the colours black and red to interlink with the CD packaging. They have used an off setting effect on the title of the band 'Enter Shikari' which mimic old style television, an effect which appears in the music video. These are very subtle hints but I think that they are trying to promote their live performance more than the CD itself by having the live image across the top third. 

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